Packaging
Selecting the right material and format for packaging is critical. When making this important decision, many criteria need to be taken into consideration, such as:
- potential interaction with the product
- type of protection needed
- appearance and information
- transportation and delivery
- manufacturability
- sustainability
- cost
- innovation
…to name a few!
At JIT Experts Hive, our experts help you make the right packaging decisions early on in the product development process. Our goal is to minimize the risk of failure and rework. We want to help you create the best balance among the first 3 of the “5 P’s of Marketing” – product, package, and price.
Labeling and Marketing Assets Regulatory Compliance
Your product’s package or label is one of the most important ways you communicate with your customer. It tells them what your product is and why they should buy it. It doesn’t matter if the information is directly on the package or on an attached label. The information you provide on your packaging is critical to your customer’s purchasing decision.
Depending on the type of product and your industry, you could face complicated regulation – from content to format. This means if the information is not provided accurately and in the correct format, you could face regulatory actions. These actions include product stop sale, market withdrawals, and recalls.
But it doesn’t stop there. Your other marketing assets, both traditional and digital, are considered extensions of your labels. This includes:
- website
- blog posts
- social media ads
- tweets
- hashtags
- TV and radio commercials
- printed marketing materials
- and any other form of marketing
All marketing assets are governed by the same regulations that apply to your labels. Inaccurate information, false claims, and advertisements create significant regulatory, financial, and brand reputation risks. The scary part is that these risks are there whether you gave out the inaccurate or false information knowingly or unknowingly.
At JIT Experts Hive, we connect you to experts with decades of experience in labeling and marketing compliance. Our experts will help you develop marketing messages that are accurate and informative – all while minimizing the risk of false claims and advertisements.