Who We Are


Our Purpose

Providing the Expertise You Need

We enable dynamic and purpose-driven companies in the CPG (Consumer Packaged Goods) industry to activate and accelerate their growth. Our focus is on providing the right expertise at the right time. 

We seek to create win-win ecosystems for companies and experts alike as they help each other thrive. Our ultimate goal is to strengthen the wider community. We do this by connecting like-minded companies with industry experts so that both of their dreams can become realities.


Our Mission

Connecting Partners, Igniting Growth

We connect purpose-driven companies with hands-on experts, enabling growth from concept to activation. We believe that each company is unique, including their scale and capabilities. 

Because of this, our experts act as partners – not just consultants. Regardless of industry, our experts provide customized expertise. Having worked with small startups to large corporations, we know how to provide what is needed, when it’s needed –  the right expertise, just in time.


Our Vision

Reliable Experts – Anywhere, Anytime

We strive to be the most trusted network of experts in consumer goods, supply chain management, and retail. Our goal is to fulfill your innovative dreams by providing just in time expertise. 

Here at JIT Experts Hive, we want to see you succeed and we will do anything in our power to make that possible.

Neshat Soofi Profile Pic


Meet Neshat Soofi, Founder of JIT Experts Hive

Hello! I’m Neshat. Over the past 25 years, I’ve worked in the consumer products industry, partnering with small companies all the way to the largest consumer goods and retail organizations in the world.

Over the course of my career, I gained incredible cross-functional experience, from manufacturing, quality & regulatory, and supply chain. I also moved within the industry – from food to cosmetics and beauty and then into household and home products. This constant learning, combined with building high-performing teams, programs, and functions, energized me.

Then the unthinkable happened: I left my corporate job for a new startup.

And wow! I fell in love with the startup’s ideas, dynamic pace, and the need to wear many hats. But I quickly realized there was a big gap in the market. 

This gap was between innovative companies and the experts they needed to help their businesses grow. I experienced the frustration of needing to develop products and scale quickly but feeling limited in the resources available. I knew we could work more efficiently and rapidly grow – if we just had the right experts.

That is why I started JIT Experts Hive – to bridge that gap. At JIT Experts Hive, the expertise flexes with your needs. We connect purpose-driven companies to independent, like-minded experts. We link your innovation and dreams to our knowledge and proven expertise. 

If you’re ready for a win-win solution that brings you more confidence, agility, and competitive edge, let’s talk!

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